PPC Management

Targeted Paid Advertising for Dental Patient Acquisition

Dental PPC Management Services

PPC Performance for Dental Practices

Our dental clients consistently achieve outstanding results through our managed PPC campaigns.

8.5x
Average return on ad spend (ROAS) for implant campaigns
35%
Lower cost-per-acquisition than industry average
68%
Of new high-value patients come from targeted PPC campaigns

Comprehensive PPC Management

Our dental practice PPC services include everything needed for successful campaigns.

Strategic Campaign Planning

Custom PPC strategies targeting your ideal patient demographics, services focus, and geographic locations.

Keyword Research

Dental-specific keyword research identifying the terms your potential patients are searching for.

Ad Creation & Optimization

Compelling ad copy and creative that speaks directly to patient needs and motivations.

Landing Page Development

High-converting landing pages designed specifically for dental services and patient acquisition.

Bid Management

Dynamic bid strategies that maximize your budget and ensure optimal positioning for your ads.

Conversion Tracking

Comprehensive tracking of calls, form submissions, and appointments to measure true ROI.

Google Advertising Ecosystem

We leverage the full power of Google's advertising platforms to place your dental practice in front of potential patients exactly when they're looking for your services:

Google Ads (Search)

Capture high-intent patients actively searching for dental treatments in your area with strategically targeted search campaigns.

Google Display Network

Build brand awareness and retarget potential patients who have shown interest in your services with visually engaging display ads.

YouTube Advertising

Showcase your practice, procedures, and patient testimonials through targeted video advertising to engaged audiences.

Social & Remarketing Campaigns

Complement your search campaigns with powerful social media advertising and remarketing strategies:

Facebook & Instagram Ads

Targeted social campaigns based on demographics, interests, and behaviors to reach potential patients even before they search for dental services.

LinkedIn Advertising

B2B campaigns for dental specialists seeking professional referrals or targeting corporate clients for employee dental plans.

Remarketing Campaigns

Recapture potential patients who visited your website but didn't convert, with customized messaging addressing their specific interests.

Our PPC Management Process

Research & Analysis

We start with comprehensive research of your dental market, competitors, target patient demographics, and service priorities to build a foundation for successful campaigns.

Campaign Strategy & Setup

Based on our research, we develop a custom PPC strategy and build campaigns with optimal structure, targeting, and bidding to achieve your specific practice goals.

Landing Page Optimization

We create or optimize conversion-focused landing pages specific to each dental service you're promoting, maximizing the ROI of your ad spend.

Continuous Management

Our team actively manages your campaigns daily, making data-driven adjustments to bids, keywords, ad copy, and targeting to improve performance.

Transparent Reporting

You'll receive comprehensive monthly reports detailing campaign performance, patient acquisition metrics, and ROI, with strategic recommendations for ongoing improvement.

PPC Management Process Steps

Dental PPC Campaign Specializations

Targeted advertising strategies for specific dental services

Implant Marketing Campaigns

Highly targeted campaigns focused on qualified implant patients, emphasizing your expertise, technology, and financing options.

Cosmetic Dentistry Advertising

Visually compelling campaigns showcasing before/after results for services like veneers, whitening, and smile makeovers.

Emergency Dental Services

Urgent-focused campaigns with call extensions and location targeting to capture patients needing immediate care.

Clear Aligner & Orthodontic Ads

Targeted campaigns for adults and parents seeking orthodontic solutions, with compelling offers and testimonials.

Results Our Dental Clients Achieve

" The PPC campaigns Anablock manages for our practice have been transformative. Our implant case starts have increased by 215% year-over-year, with a cost per acquisition that makes the ROI extremely attractive. They understand the dental market and how to target the right patients. "


Dr. Michael Chen

Dr. Michael Chen

Prestige Dental Implants

" Unlike previous marketing agencies, Anablock's approach to PPC is completely transparent and results-focused. They've built campaigns for each of our key services, and we can directly track the patient flow from clicks to consultations. Our marketing ROI has never been better. "


Dr. Sarah Nguyen

Dr. Sarah Nguyen

Bright Smile Dental Group

Frequently Asked Questions

Common questions about PPC management for dental practices

What kind of budget do I need for effective dental PPC?

While effective budgets vary by market competitiveness and your practice goals, most of our dental clients see positive ROI with monthly ad spends between $2,500-$7,500. We work with practices at various budget levels, and our approach is always to start with targeted campaigns focused on your highest-value services, then scale based on performance data. Our management approach emphasizes efficiency, ensuring every dollar of ad spend works as hard as possible.

How quickly will I see results from PPC campaigns?

Unlike SEO, which can take months to show results, properly managed PPC campaigns typically begin driving qualified patient inquiries within the first 2-4 weeks. The initial period involves testing ad variations, keywords, and landing pages to determine optimal performance. By months 2-3, campaigns are usually fully optimized and delivering consistent results. We provide detailed weekly performance updates during the launch phase so you can track progress in real time.

How do you measure the ROI of dental PPC campaigns?

We implement comprehensive tracking systems that connect your ad campaigns directly to patient acquisition metrics. This includes call tracking with recording and attribution, form submission tracking, appointment booking analytics, and integration with your practice management software where possible. For each campaign, we calculate cost-per-lead, cost-per-appointment, and ultimately cost-per-acquisition. For high-value services like implants or full mouth reconstruction, we can track the full patient journey from click to treatment acceptance.

Do you handle Google Local Services Ads for dentists?

Yes, we provide full management of Google Local Services Ads (LSAs) for dental practices. This includes profile setup and verification, review management, lead handling, and dispute resolution for invalid leads. LSAs are particularly effective for emergency and general dental services, as they appear at the very top of search results with the Google Screened badge, which enhances trust. We often recommend a combined approach using both traditional Google Ads and LSAs for maximum visibility.

What makes dental PPC different from general PPC management?

Dental PPC requires specialized knowledge of patient search behavior, treatment terminology, competitive fee structures, and conversion psychology specific to dental services. Our dental PPC specialists understand the patient journey for different treatment types, from emergency care to elective cosmetic procedures. We also maintain compliance with healthcare advertising regulations and privacy requirements. Additionally, we're experienced with the higher customer lifetime values in dentistry, which often justify higher acquisition costs compared to other industries.

Ready to Attract More High-Value Dental Patients?

Get a customized PPC strategy focused on your practice growth goals